Marketing Resources
Spread the word—in style!
Girl Scouts has a robust brand and identity— and EVERYONE in Girl Scouting has a role in protecting our name, our image, and our brand. It is important for all volunteers to represent the Girl Scout brand consistently and appropriately. Below are resources for volunteers who are creating apparel, signage, promotional or communicative resources, including information on setting up a website or social media account for your Service Unit or Troop.
To keep in the know and find even more resources and information, join us on Rallyhood!
Don’t see what you’re looking for? Email our Council’s Marketing team.
(Community Partners: Businesses, program partners and other organizations should refer to the Partner Market Guide.)
Have S’more Fun and Make S’more Friends!
Download everything you need for a sweet back-to-troop party: invites, games, activities, and ways to make s’mores!
VIEW NOWThe Girl Scouts of the Colonial Coast logo is our main identifying service mark. It should not be reassembled, reproportioned, color-changed, or altered in any way.
Members should always use the full service mark that includes the council’s name. The Trefoil may NOT be used alone under any circumstance.
Please contact the GSCCC Marketing team at marcomm@gsccc.org for files and usage guidelines BEFORE using.
The Trefoil 
Language and Terminology
Social Media
Videos to Share
Websites
Print Materials
Flyers, Invitations to Color, and More!
These print-ready pieces are great for inviting girls to your next troop meeting, sharing your information with families or other volunteers, or to use as leave-behind collateral at events. (We are happy to help with larger print needs! Please email marcomm@gsccc.org or call 757-410-1475.)
Girl Scout Promise Bookmark to Color
Girl Scout Promise and Law Bookmark to Color
“Where Friendships Grow” Invitation Bookmark to Color
“Where Friendship Grows” Fillable Flyer
“Where Friendship Grows” Bilingual Flyer
“Where Leadership Grows” Bilingual Flyer
The Benefits of Girl Scouts – Bright and friendly flyers for a high-level overview of Girl Scouting. Choose from four versions with identical messaging but different grade-level imagery: Daisy – Brownie – Junior – C/S/A
Publications About Girl Scouts and Our Council
- GSCCC Family Guide - Girl Scouts at a glance, the GSCCC introductory and FAQ brochure.
- Family Connection - Your go-to, super-fun guide to getting the most out of Girl Scouts!
- GSCCC Fact Sheet - All About our Council
- GSCCC Property Guide - Learn about our camps and facilities
- Girl Scouts Guide to Flag Ceremonies - Comprehensive information, guidelines, and flag etiquette
Marketing / Recruitment
- The Girl Scout Difference (talking points)
- Volunteer Business Card (Fillable PDF, 8-up on a sheet, front and back)
- Volunteer Recruitment Poster
- Homeschool Recruitment Flyer/Poster
- Homeschool Recruitment Rack Card / Brochure
Bilingual Brochures
- ¡Bienvenidos a las Girl Scouts! (Welcome to Girl Scouts!)
- La Conexión Familiar (Family Connection) - Una introducción a Girl Scouts en inglés y español. (An introduction to Girl Scouts in English and Spanish.)
T-shirts: Dos and Don’ts
FAQ
S’more Fun, S’more Friends!
Have S’more Fun and Make S’more Friends!
We encourage troops and service units to host a Back-to-Troop party event in August (National S’mores Day is August 10) or during early renewal (which begins April 1) to get the troop together and welcome some new members. It’s a perfect way to thank those who renewed their membership and invite new members to consider joining!
Use the resources below to plan your event. Download everything you need for a sweet back-to-troop party: invites, games, activities, and s’more!
S’more Fun Party Resources
- Invitation for Troop Leaders to use – Send these out to families to let them know you are hosting a great party.
- Invitation for Girl Scouts to use – Girl Scouts can invite friends from their school, church, neighborhood or other club to join them in s’more fun!
- S’more Bingo Game – Instructions and cards for up to 12 players (or 12 teams).
- S’more Themed Word Search – Can you find all the hidden words? (Answer key is included.)
- S’more Fun, S’more Friends Toolkit – The full set of activities, games, and ideas for your event, curated to be fun for girls and to give parents a glimpse into the wide range of things that Girl Scouts do.
Earn the Recruiter Patch
Girl Scouts is better with friends! Volunteers (and girls) can earn their Girl Scout Recruiter patch by inviting their friends to join!
LET'S GOWe want to hear from you!
Girl Scouts do amazing things every single day and we want to hear about it. Did your troop participate in a special project? Did your girl excel at something new?
Fill out this form for your story to be used in Council communications (website, blog articles, social media, GSCCC Magazine or sent to local media outlets). We can’t wait to hear from you!
Please be sure all girls in photos have signed photo release permission before submitting. Contact customercare@gsccc.org if you have any questions.
Follow Us
Social Sharing Images
Click to access the full-sized version of each image below, and share them on your social media. Include a link back to our website, or tag us in your post! (And be sure to check out all the Girl Scout GIFs at GIPHY for even more fun social sharing options.)
Setting Up Social Media Accounts
To protect our members, we have developed specific social media guidelines for Girl Scouts of Colonial Coast volunteers to use.
Naming convention: “GSCCC Troop #”
i.e. GSCCC Troop 9999
Girls under 13: Adult Admins Only
Naming convention:
“GSCCC Service Unit #”
i.e. GSCCC Service Unit 999
Be Sensitive About Privacy